Saturday, September 8, 2012

New "Beef and Lamb" Ads On The Way, Featuring Olympic Athletes

3 News: new "Beef and Lamb" ads on the way, September 2012.
Iron Brion, the mascot for our "Meat Council" has been covered before, on Episode 64

Video from the roadshow which primary school children are shown

"New Zealand collected one of its largest ever medal hauls at the London Olympics last month, and now the sponsors are starting to respond.

It has some of our Olympians entering unfamiliar territory.

After a 12-month hiatus, Beef and Lamb ads will soon be back on our screens with a couple of new faces.

They're best known for their sporting successes, but it turns out Sarah Walker and Lisa Carrington can "bust a move or two".

“After I won my medal I did a little bit of boogying, but in front of a camera is a different story,” says Walker.

Beef and Lamb New Zealand says the pair, originally from the Bay of Plenty, "epitomise" what means to be a Kiwi.

“They mix well,” says Beef and Lamb chief executive Rod Slater. “They've got good personalities and they come from heartland New Zealand."

"“Part of their contract is they're available for us,” says Mr Slater. “I think it's two days for filming advertisement. It's not onerous.”

The money's good for two days’ work, plus the odd promotional engagement. Sources have told 3 News they could each net between $50,000 and $75,000 a year, and they've signed up for four years.

“Nice,” says Walker. “I need to go back to them!”"

A recent study rated Sarah Walker the second most likeable Kiwi athlete at the Olympics behind rower Mahe Drysdale, and among the most recognised faces too.

A previous ad from "Beef and Lamb" featuring female athletes


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